Is Your Food Going High-Tech? SmartLabel QR Codes to Provide Data on GMOs and Allergens
About 30 food companies announced Wednesday they would be adding scannable SmartLabel QR codes to the packaging of nearly 30,000 products. These codes will include more information about the food in question, such as ingredients, allergens, detailed nutritional information, certifications, and GMO ingredients . The announcement of the development of these codes follows closely in the wake of the FDA’s approval of GMO salmon for sale in the U.S. and subsequent refusal by the FDA to enforce mandatory labeling of GMOs . More transparency when it comes to food products — particularly GMOs — has been demanded by groups such as Just Label It, who have even claimed that transparency is the new marketing , as consumers become more aware and interested in what is going into their food. Information on GMO ingredients as well as fair trade and animal welfare certifications, when available, will be found in the “Other information” tab of the app. Scott Faber, ...
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